In 1994, Pablo Eguzkiza and Telmo Rodriguez together with a third winemaker made a wine from Garnacho, from old vineyards in the Navarre glass. The wine was called Alma. This is the start of the project, which in its origins was called La Granja Wine Company. A name that was all a declaration of intentions: it was clear that the company would make more wines and that there was a tribute to La Granja, the famous glass factory, witness of an exceptional Spanish craftsmanship, now almost disappeared.
Since its inception, the fundamental argument of the Telmo Rodriguez Wine Company is the use only of autochthonous varieties of original zones. This philosophy contrasts then with the boom of the implantation of foreign varieties, practically in all the Spanish vineyard.
Another initiative to which the project wants to pay special attention, also from its origins, is the recovery of forgotten vineyards.